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We usually respond to general enquiries the same business day.

For wholesale enquiries please visit our wholesale page.

Suite 2, 104 Little Malop Street
Geelong, VIC, 3220
Australia

Make a statement with our dapper men's socks. Our designer collection features hand-stitched toes, all made from premium combed cotton for increased comfort and everyday durability. 

Journal

THE BROWNLOW BOYS

SIRSOCK™

The AFL season has come to an end for most of us…. Sorry pies & eagles fans.

But the night-of-nights for the leagues’ finest players was a true fashion event.

The red carpet was lit with sharp suits and elegant dresses.

We received multiple IG tags during the night from players, most while they suited for the event. Our favourite goes to #44 Tom Stewart of the Cats. Obviously happy with his pair of dapper socks from SIRSOCK!

Well done to all of the players that attended and received votes in the count.


Mr Clooney
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HAPPY FATHERS DAY

SIRSOCK™

Happy Fathers Day to all the dapper lads in Australia.

We hope you have a fantastic weekend and enjoy being the special guy for your children / others children / or family friends. 

Today is your day to celebrate!

We were happy to see our box sets listed as a top buy for fathers day in the latest Fashion Journal. Going by the influx of orders last month, there is going to be a lot of dapper dads owning the office this Monday in style.

From all the team at SIRSOCK, have a great time lads!

2018 GEELONG FATHER OF THE YEAR AWARD

SIRSOCK™

BETHANY COMMUNITY SUPPORT

Bethany is a leading supplier of community services in the Geelong and Barwon South West Region.

Each year Bethany works with more than 6000 families and individuals who are experiencing difficulties in their lives, which may include poverty, family violence, disability, family breakdown, relationship challenges or gambling addiction.

Their aim is always to contribute to a society where everyone is valued and enjoys the opportunity to achieve their goals and aspirations, always working towards their vision: Opportunity for All.

Bethany-150yrs-Colour.png

2018 GEELONG FATHER OF THE YEAR AWARD

The Geelong Father of the Year Award is now in it's 19th year, and continues to attract a very strong response from the local community.

In 2017, over 1,000+ entries were received from local primary school children across the region, and a record 25+ schools participated in the initiative. 

Linking in with Fathers' Day, the children are asked to nominate their 'special bloke' (their father or a special father-figure), with a short story as to why this particular individual is special to them.

Such a simple gesture like a nomination, has not only seen recognition of amazing dads' and similar gents but has gained traction in raising awareness of Bethany's fantastic services available to the community.

SIRSOCK is proud to support the Bethany - Geelong Father of the Year Award, and we wish to raise awareness about the superb services that Bethany offers.

WELCOME TO THE FAMILY - CALUM JONES

SIRSOCK™

We are proud to support an extremely talented Australian Production Car Series Driver - Calum Jones.

At just 18 years of age, Calum is already proving his dominance on the track with an epic Instagram timeline of his current events and wins.

This dapper lad is a truly driven individual that we can all learn from, and we are proud to have the SIRSOCK label represented on his car supporting his 2018 season.

 

Make sure to get onboard and support our boy:

https://www.instagram.com/calumjones47/

https://www.facebook.com/calumjonesmotorsport/ 

 

 

VALENTINES DAY 2018

SIRSOCK™

Enjoy 10% off any orders made before February 14th - Enter Code : VALENTINE18

Valentines day is fast approaching and our stock supplies are selling fast. To celebrate the day of couples, enjoy 10% off any orders. We recommend selecting 'Express Shipping' so that your order arrives before the 14th. 

Happy Valentines Day! 

 

SIRSOCK x ARMSTRONG UNITED FC

SIRSOCK™

We are very proud to sign-up as one of the major sponsors for Armstrong United FC, heading into their debut year 2018.

The club is coming along at such a rapid pace, and will feature senior men's & women's teams, along with a heap of junior teams for the upcoming stars of the game.

Such a great way to be apart of the local community. Go Pelicans!

Their website is coming along, and should be up shortly.

www.armstrongunitedfc.com.au

THE LADS FROM CABOOLTURE

SIRSOCK™

We love getting feedback and photos from SIRSOCK fans. We usually get wedding snaps, event hashtags, and in this case the lads from Caboolture SHS decided to dominate their formal dressed to the nines.

We hope you had a great night gents, and we're glad we could help add the finishing touches to the dapper outfits.

SPRING CARNIVAL IS HERE

SIRSOCK™

Blue skies, sunny days, balmy nights, style & colour...... yes it's spring time in Australia.

Leading into carnival season D'marge reported a VRC decision bombshell. For the first time, the Melbourne Cup carnival has made socks optional for 2017. 

Traditionalists.... brace yourselves.....  We have a feeling that chinos and loafers will be flocking to the general admin areas, far from the the Amalfi coast where the trend actually suits.

For the well dressed man, we have loaded on some new designs which include some brighter colours to compliment the spring accessories. 

 Poll conducted by D'marge, Oct 2017

Poll conducted by D'marge, Oct 2017

From the above poll, we are glad to see the sock game is strong in the majority of the lads.

See you trackside!

FATHERS DAY SORTED 100%

SIRSOCK™

The FD17 rush has already started and this year dad is in for a treat. Gourmet Basket has just released their FD17 gift range, and SIRSOCK is proudly in the collections.

Their range this year will have dad looking dapper AF while also enjoying some epic brews. 

Our favourite has to be the Mr Metro Gift Hamper. You'll have your old man looking as fresh as Don Draper with the included gentlemen accessories.

Make sure you spoil dad this fathers day & visit Gourmet Basket

ALWAYS HOLIDAY LIKE A BOSS!

SIRSOCK™

Screen Shot 2017-07-23 at 10.11.13 pm.jpg

When its time to switch off, do so in style.

Co-founder Steve - currently off the clock in NZ, fires back a snap of himself enjoying the finer things in life.

I don't think I can dream up a better way to spend a Sunday afternoon than sipping on Veuve Clicquot, while the chopper refuels in the background.

Enjoy it brother! 

THE DEBUT OF 'DAPPER' MCGREGOR

SIRSOCK™

FLOYD VS CONOR

We thought we were watching the wrong press conference, as a dapped-out, pea-cocking to the max, chiseled McGregor entered the arena. 

This lad knows how to dominate the moment, with the pin-striped FU custom suit, and every dapper accessory to polish off the power broker look.

He is in a fookin tracksuit, he is Fucked!
— Conor McGregor

A true moment of dapper vs street, with Mayweather sitting without come-back as he was roasted by the Irishman. Sorry Mayweather, the $100m cheque doesn't exempt you from basic fashion sense.

McGregor is claiming a KO in 4 rounds, we have our money on the 1st. 

JUSTIN TRUDEAU, THE PRIME MINISTER OF SOCKS

SIRSOCK™

Justin Trudeau

Our brothers from the Northern Hemisphere in Canada know how to represent. Not only do they have amazing cities and a killer ice-hockey team, they have a dapper AF prime minister - Justin Trudeau. 

Showing his support at the Toronto Gay Pride parade with a mint pair of rainbow socks! A lot of world leaders should take notice of this display of support, and its not the first time Justin has whipped on a pair of his finest to push across a discrete message.

The NYT's published an article 'Justin Trudeau Sock Diplomacy' which is a fantastic read.

We here at SIRSOCK support Gay Pride, Equality, and of course Justin Trudeau! Go Canada!


Feeling colourful? you can also pull on a pair of dapper socks, with our very own rainbow design.

PITTI UOMO 17

SIRSOCK™

Pitti Uomo

What an epic week of summer flair in Florence! Peacock season has been on show, with vibrant summer colours from our northern hemisphere brothers. Sharp tone contrasts dominated, along with flower designs being this year's street-dapper pattern of choice. 

As Milan swings into gear for the Men's ss2018 throughout the end of June, the fashion eyes of the world will be waiting to see the trends destined for Melbourne's city streets. 

Dapper for life...

LONG WEEKEND LIKE A BOSS!

SIRSOCK™

Obama Chill

Oh yeah.... That long weekend feeling!

Sunday afternoons aren't so bad when you know Monday's workload has been bumped a day.

We trust all you dapper gents are enjoying a well deserved break here in Australia, before the weekly grind & hustle starts again. 

"Bartender... two more please"

DON'T GET COLD FEET

SIRSOCK™

Winter is here and the hot demand for dapper socks is clear. You may notice a majority of our styles have recently sold out, but not to worry!

Our manufacturer is working overtime to stock SIRSOCK up in the next couple of weeks.

Keep an eye out for some new styles, and ladies... there may be something your size as well.

www.sirsock.com