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We usually respond to general enquiries the same business day.

For wholesale enquiries please visit our wholesale page.

Suite 2, 104 Little Malop Street
Geelong, VIC, 3220

Make a statement with our dapper men's socks. Our designer collection features hand-stitched toes, all made from premium combed cotton for increased comfort and everyday durability. 


Filtering by Tag: Dapper Socks



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When its time to switch off, do so in style.

Co-founder Steve - currently off the clock in NZ, fires back a snap of himself enjoying the finer things in life.

I don't think I can dream up a better way to spend a Sunday afternoon than sipping on Veuve Clicquot, while the chopper refuels in the background.

Enjoy it brother! 



Justin Trudeau

Our brothers from the Northern Hemisphere in Canada know how to represent. Not only do they have amazing cities and a killer ice-hockey team, they have a dapper AF prime minister - Justin Trudeau. 

Showing his support at the Toronto Gay Pride parade with a mint pair of rainbow socks! A lot of world leaders should take notice of this display of support, and its not the first time Justin has whipped on a pair of his finest to push across a discrete message.

The NYT's published an article 'Justin Trudeau Sock Diplomacy' which is a fantastic read.

We here at SIRSOCK support Gay Pride, Equality, and of course Justin Trudeau! Go Canada!

Feeling colourful? you can also pull on a pair of dapper socks, with our very own rainbow design.



Photo via Instagram: @jamyz4

Photo via Instagram: @jamyz4

Cooler days means stronger suit game!

Vests, overcoats, and accessories are now all valid options as gentlemen rejoice about the upcoming winter.

This Autumn we are seeing box-sets as the biggest sellers, with gents opting for mixes between flamboyant dapper & darker suave shades. We now have eight box-sets so you are sure to find your style.

As always - FREE Standard Shipping in Australia!




I'm sure we all agree that 2016 ended in an epic style of its own. Resolutions were made, routines & plans started, and dapper gents prepared for the hustle the new year brings.

Photo: Sam Wines - Man of Style

Photo: Sam Wines - Man of Style

As we all head back to the office or workplace, its the perfect time to refresh your wardrobe styles. We are seeing a large trend of the vibrant coloured socks dispatch from the warehouse early in the year, with Melbourne & Sydney weather debating if its deep winter or high summer. 

Make sure you remain on point, and always hustle at the top of your game.


As worn by Sam Wines: 



Photo: Channel 9

Photo: Channel 9

Was fantastic to see Andy & Ben's hard work hit payday, with the boys pocketing $250k each on the Australian TV show 'The Block'

A victory lap in celebration had the boys sporting the finest SIRSOCK socks on prime-time television.

It was an honour to support their journey by keeping their sockgame dapper AF. The boys might not have won the series, but they definitely won best-dressed throughout the season.

Well done gents!



Weddings are all about family, friends, and fun. The girls dressed to the nines and the boys dapper AF. 

One way to complete the look for your wedding entourage is to add some finishing touches that show the squad as family, such as matching bowties, tailored suits, or curated socks.

Not only does this highlight that the gents' have great fashion sense, but also provides some individuality and character to your wedding photos.

SIRSOCK can help tailor your wedding day sockgame, taking any size order for your groom party.

Contact us below for more information about Groom Packages, and enjoy 15% off most wedding party orders.

Name *
Simply let us know your wedding date, how many socks you need, what style/ styles you like.



Pitti Peacock

Springtime in Australia means one thing....  it's open season for #Peacocking.

With a line-up of carnival events such as spring horse-racing and multiple fashion weeks, dapper suiting is a must for all gentleman. 

So here are some hints on how to dominate this peacock season!


The seasoned gentleman knows this code name. Upcoming seasonal trends are usually spawned from this event about 6 months prior to Australia's spring/summer collections. Google it, study it, and take note on their dress sense. Fashion on the field events always look for the organic peacock in the crowd to photograph.


Well dressed men don't go to events alone. Make sure the squad is dressed on point, and stroll in with your entourage. It's ok to pre-plan outfits with the boys to minimise clashing. A subtle theme to the group is also acceptable, such as all wearing glasses, hats, or bright socks.


Spring-time is the best season to add pops of colour to your suiting. #Peacocking is all about looking dapper and standing out. Catch everyone's attention with a bright lapel pin, textured tie, and some dapper socks. Viva la Peacock! 

Urban Gentleman Pack (7)
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With 1 week left for father's day in Australia, we have listed some gentleman essentials that are guaranteed to put a smile on dad's face. The days of breakfast in bed with a card are long gone, show dad some solid appreciation with a gift to dap-out his style;

OMEGA Sunglasses

Crafted in Italy and designed to compliment the James Bond watch range on dad's wrist, these sunglasses are the finishing touch on any suiting style leading into Spring. Classed as 'Pilot-Style' we are sure any father would show appreciation un-wrapping these spectacles. 

Available at : Omega


TOM FORD Tobacco Vanille

Dad might not smoke, but the gentle fragrance of sweet tobacco leaf mixed with vanilla & cacao is sure to dominate dad's range of colognes. With a warming signature scent that lasts hours, even a small bottle of this range would have dad remembering father's day for months.

Available at: David Jones


HARIO Cold Brew Coffee

Hario was founded in 1921 and has been leading the game of coffee gadgets direct from Japan. Cold brew is the new trend leading into spring / summer, and making coffee cannot be more simple with this minimalist styled coffee bottle. Simply put in your favourite coffee ground, cold water, and leave in the fridge for 8 hrs. Coffee perfection.

Available at: Kurasu - Kyoto


BEARD & BLADE Deluxe Beard & Mo Kit

Appreciate dad's manliness and boost his ego, by feeding it only the best gear when it comes to facial hair. Encourage some creativity to get the dapper look with a box set designed for beard maintenance & Mo styling. The Beard & Blade team also have a plethora of other manly products if dad is clean cut at the moment.

Available at: Beard & Blade



Help dad dominate the office with a box set of SIRSOCK's finest. Designed to start dad's sock-game and add a touch of personality to his suiting, a box set is sure to be a winner this fathers day. Simply choose a styling range, from corporate type to flamboyant. Shipping in Australia is free.

Available at: SIRSOCK

SIRSOCK™ proudly supports the BETHANY Geelong Father of the Year Award




The Geelong Father of the Year Award is now in it's 17th year, and continues to attract a very strong response from the local community.

In 2015, a record 1,018 entries were received from local primary school children across the region, and a record 26 schools participated in the initiative. 

Linking in with Fathers' Day, the children are asked to nominate their 'special bloke' (their father or a special father-figure), with a short story as to why this particular individual is special to them.

Such a simple gesture like a nomination, has not only seen recognition of amazing dads' and similar gents but has gained traction in raising awareness of Bethany's fantastic services available to the community.

SIRSOCK is proud to support the Bethany - Geelong Father of the Year Award, and we wish to raise awareness about the superb services that Bethany offers.

Click to read more.

SIRSOCK™ x The Distinguished Gentleman


We welcome The Distinguished Gentleman, as an Ambassador for SIRSOCK™ 

The Distinguished Gentleman

Skilfully making his mark in the Australian fashion scene, The Distinguished Gentleman is teaching peers twice his age on the rules of suiting.

At only 18 years old, The Distinguished Gentleman makes his statement by adding carefully selected accessories that add personality to his look.

His Instagram is 'on fleek', and we happily encourage you to follow his dapped-out journey.

A short bio about The Curated Gentleman is also readable on our Ambassador page.

Sirsock paired with some quality oxfords or double monks, and I can tell you I’ve received quite a few stares
— The Distinguished Gentleman



Sirsock for business travel

It's that time of year, the founders of SIRSOCK™ are heading to various parts of the globe to source trending designs and styling. Possibly sneak in some holiday time as well.

This year, Steve will be in Italy checking the latest dapper trends in Naples, Capri, Positano, and the most of the Amalfi Coast.

Tristan is heading back in Tokyo, checking the summer suiting and urban styles of Shibuya, Roppongi and Ginza.

What a perfect time to share 5 must-do tips when travelling for business:

1. Join an airport lounge

No better way to start, transfer, and end a journey, than check-in and relax in an airport lounge. It is worth climbing the tiers of flyer status, or even using some points to buy a club membership. 


2. Keep your look sophisticated

Magic happens to those that dress well. Like that open seat in Business, that needs a fine looking gentleman to look after it. All the stories from friends that have been bumped up, claim that dressing well helped by 99%. Also dress for the flight, something comfortable yet classy.


3. Invest in quality headphones

Earbuds wont cut it here. Jets are loud, especially when you are trying to sneak some sleep on the long haul. So think noise cancelling to hide the engine sound, wireless so you don't tangle when sleeping, and quality so you can DJ on takeoff and landing.


4. Don't get too excited in duty free

Buy things at the destination, not the airport before you leave. Yes the prices are cheap, but you can easily find unique and quality items at your destination. Keep your boarding luggage light and enjoy quick movement through checkpoints. Nothing worse than having to open bags to show the 3litres of vodka that you will leave behind anyway.... 


5. Keep your feet fresh

On a long haul flight, personally I kick the shoes off. Nothing better than a pair of combed-cotton socks to see you through. I generally keep a second pair in my hand luggage and change over on landing. Ready to dominate the boardroom meetings, while knowing my sock game is on-point.

The Jetset Pack (7)
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SIRSOCK™ x The Curated Gentleman


We welcome The Curated Gentleman, as an Ambassador for SIRSOCK™ 

The Curated Gentleman

As a regarded Men’s style blogger, The Curated Gentleman takes his followers on a voyage of suiting style beyond seasonal trends. 

With an eye for unique elements, he uses key items to express personality in his style. We say Bravo!, and in collaboration we now stock a hand picked design named after our Ambassador - The Curated Gentlemen sock, which is now in store.

The Curated Gentleman has become part of the Sirsock family, and we encourage all to follow his ongoing Instagram voyage.

A short bio about The Curated Gentleman is also readable on our Ambassador page.

I use Sirsock in my style to add some extra personality to my outfit. It’s definitely a great way to add a pop of colour and excitement to my outfit.
— The Curated Gentleman



As spring approaches it's time to park the fixie-bike and finish the piccolo latte.

Why...??, says the urban-gentleman. Because the flock of Peacocks are about to land for Australia's Spring Carnival...!!

Pitti Uomo Peacocks

To briefly provide some background to this muster of finely dressed gents. The Pitti Uomo menswear summit is currently on in Florence, Italy. Similar to Mecca for the Instagram blogger.

Over the years the unofficial highlight of the event has turned to the streetwear worn by prides of men, dressed in their finest dapper outfits and seeking instant re-gram fame. 

A fantastic mockumentary 'Life of Pitti Peacocks' also outlines this trend, focusing on the daily struggle of a Peacock.

We applaud this defined fashion trend, and can't wait for a vibrant and colourful spring carnival to hit our shores.

Of course to make sure you are the alpha in your Ostentation of fellow birds, always sport the brightest socks from our range of dapper colours at SIRSOCK.

Pitti Uomo Peacocks