Contact Us

Please use the form on the right to contact us.

We usually respond to general enquiries the same business day.

For wholesale enquiries please visit our wholesale page.

Suite 2, 104 Little Malop Street
Geelong, VIC, 3220

Make a statement with our dapper men's socks. Our designer collection features hand-stitched toes, all made from premium combed cotton for increased comfort and everyday durability. 


Filtering by Tag: Melbourne Cup



Pitti Peacock

Springtime in Australia means one thing....  it's open season for #Peacocking.

With a line-up of carnival events such as spring horse-racing and multiple fashion weeks, dapper suiting is a must for all gentleman. 

So here are some hints on how to dominate this peacock season!


The seasoned gentleman knows this code name. Upcoming seasonal trends are usually spawned from this event about 6 months prior to Australia's spring/summer collections. Google it, study it, and take note on their dress sense. Fashion on the field events always look for the organic peacock in the crowd to photograph.


Well dressed men don't go to events alone. Make sure the squad is dressed on point, and stroll in with your entourage. It's ok to pre-plan outfits with the boys to minimise clashing. A subtle theme to the group is also acceptable, such as all wearing glasses, hats, or bright socks.


Spring-time is the best season to add pops of colour to your suiting. #Peacocking is all about looking dapper and standing out. Catch everyone's attention with a bright lapel pin, textured tie, and some dapper socks. Viva la Peacock! 

Urban Gentleman Pack (7)
Add To Cart



As spring approaches it's time to park the fixie-bike and finish the piccolo latte.

Why...??, says the urban-gentleman. Because the flock of Peacocks are about to land for Australia's Spring Carnival...!!

Pitti Uomo Peacocks

To briefly provide some background to this muster of finely dressed gents. The Pitti Uomo menswear summit is currently on in Florence, Italy. Similar to Mecca for the Instagram blogger.

Over the years the unofficial highlight of the event has turned to the streetwear worn by prides of men, dressed in their finest dapper outfits and seeking instant re-gram fame. 

A fantastic mockumentary 'Life of Pitti Peacocks' also outlines this trend, focusing on the daily struggle of a Peacock.

We applaud this defined fashion trend, and can't wait for a vibrant and colourful spring carnival to hit our shores.

Of course to make sure you are the alpha in your Ostentation of fellow birds, always sport the brightest socks from our range of dapper colours at SIRSOCK.

Pitti Uomo Peacocks