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Please use the form on the right to contact us.

We usually respond to general enquiries the same business day.

For wholesale enquiries please visit our wholesale page.

Suite 2, 104 Little Malop Street
Geelong, VIC, 3220
Australia

Make a statement with our dapper men's socks. Our designer collection features hand-stitched toes, all made from premium combed cotton for increased comfort and everyday durability. 

Journal

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DON'T GET COLD FEET

SIRSOCK™

Winter is here and the hot demand for dapper socks is clear. You may notice a majority of our styles have recently sold out, but not to worry!

Our manufacturer is working overtime to stock SIRSOCK up in the next couple of weeks.

Keep an eye out for some new styles, and ladies... there may be something your size as well.

www.sirsock.com

NEW BOX SETS IN STORE

SIRSOCK™

 SIRSOCK™  HQ has been busy! With new designs landing almost weekly, and dapper gent's ordering up big for the pending Autumn fashions.

We have created a couple of extra box sets, grouping together the big sellers.

  • BEARDED BRO PACK 
  • GENT'S HOLIDAY PACK

Box Sets make the perfect gift, or seasonal selection to any dapper wardrobe.

TWENTY 17 - YEAR OF THE HUSTLE

SIRSOCK™

I'm sure we all agree that 2016 ended in an epic style of its own. Resolutions were made, routines & plans started, and dapper gents prepared for the hustle the new year brings.

Photo: Sam Wines - Man of Style

Photo: Sam Wines - Man of Style

As we all head back to the office or workplace, its the perfect time to refresh your wardrobe styles. We are seeing a large trend of the vibrant coloured socks dispatch from the warehouse early in the year, with Melbourne & Sydney weather debating if its deep winter or high summer. 

Make sure you remain on point, and always hustle at the top of your game.

 

As worn by Sam Wines: 

BOYS FROM THE BLOCK, REPRESENT!

SIRSOCK™

Photo: Channel 9

Photo: Channel 9

Was fantastic to see Andy & Ben's hard work hit payday, with the boys pocketing $250k each on the Australian TV show 'The Block'

A victory lap in celebration had the boys sporting the finest SIRSOCK socks on prime-time television.

It was an honour to support their journey by keeping their sockgame dapper AF. The boys might not have won the series, but they definitely won best-dressed throughout the season.

Well done gents!

NEW STYLES TO OWN THE FIELD AT THE RACES

SIRSOCK™

Whether you are attending the Caulfield Cup, Cox Plate, or the traditional Melbourne Cup. SIRSOCK has you sorted, with the latest designs and colouring.

Inspired by the latest Italian street-trends of Pitti Uomo, don't be afraid to incorporate colour and personality to the race-day suit this year.

With the new styles expected to land in 2 weeks, we highly recommend to get in quick.

"And they're racing"...........

NEW STYLES LAUNCHING OCT-8

SIRSOCK™ x The Distinguished Gentleman

SIRSOCK™

We welcome The Distinguished Gentleman, as an Ambassador for SIRSOCK™ 

The Distinguished Gentleman

Skilfully making his mark in the Australian fashion scene, The Distinguished Gentleman is teaching peers twice his age on the rules of suiting.

At only 18 years old, The Distinguished Gentleman makes his statement by adding carefully selected accessories that add personality to his look.

His Instagram is 'on fleek', and we happily encourage you to follow his dapped-out journey.

A short bio about The Curated Gentleman is also readable on our Ambassador page.

Sirsock paired with some quality oxfords or double monks, and I can tell you I’ve received quite a few stares
— The Distinguished Gentleman

5 MUST-DO TIPS FOR BUSINESS TRAVEL

SIRSOCK™

Sirsock for business travel

It's that time of year, the founders of SIRSOCK™ are heading to various parts of the globe to source trending designs and styling. Possibly sneak in some holiday time as well.

This year, Steve will be in Italy checking the latest dapper trends in Naples, Capri, Positano, and the most of the Amalfi Coast.

Tristan is heading back in Tokyo, checking the summer suiting and urban styles of Shibuya, Roppongi and Ginza.

What a perfect time to share 5 must-do tips when travelling for business:

1. Join an airport lounge

No better way to start, transfer, and end a journey, than check-in and relax in an airport lounge. It is worth climbing the tiers of flyer status, or even using some points to buy a club membership. 

 

2. Keep your look sophisticated

Magic happens to those that dress well. Like that open seat in Business, that needs a fine looking gentleman to look after it. All the stories from friends that have been bumped up, claim that dressing well helped by 99%. Also dress for the flight, something comfortable yet classy.

 

3. Invest in quality headphones

Earbuds wont cut it here. Jets are loud, especially when you are trying to sneak some sleep on the long haul. So think noise cancelling to hide the engine sound, wireless so you don't tangle when sleeping, and quality so you can DJ on takeoff and landing.

 

4. Don't get too excited in duty free

Buy things at the destination, not the airport before you leave. Yes the prices are cheap, but you can easily find unique and quality items at your destination. Keep your boarding luggage light and enjoy quick movement through checkpoints. Nothing worse than having to open bags to show the 3litres of vodka that you will leave behind anyway.... 

 

5. Keep your feet fresh

On a long haul flight, personally I kick the shoes off. Nothing better than a pair of combed-cotton socks to see you through. I generally keep a second pair in my hand luggage and change over on landing. Ready to dominate the boardroom meetings, while knowing my sock game is on-point.

The Jetset Pack (7)
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