Our STORY

Welcome to the vibrant world of SIRSOCK™, where every thread is woven with the spirit of Aussie camaraderie and a dash of dapper charm.

Our story began at 4 pm on a Thursday in 2015, in the midst of an instant-messenger banter that sparked a revolution in men's fashion.

Meet Steve and Tristan, two mates who not only shared laughs but also a cubicle at a banking corporation. As they dissected the quirks of men's fashion, the conversation took a turn when Steve confessed to splurging on 'designer' socks. The banter soared, and amidst the laughter, a pact was made—they could craft socks for Aussie gents that were not just stylish but affordable. And thus, SIRSOCK™ was born.

Founded with a vision as vast as the Outback, Steve and Tristan set out to redefine the sock game. Their mission? To provide quality, affordability, and impeccable service to discerning gents across Australia. Imagine the iconic cityscapes of Geelong, Melbourne, & other Aussie hubs infused into our brand, as we offer combed-cotton socks and cotton & silk ties that seamlessly blend into any setting, from boardroom to bar, street to soirée.

At SIRSOCK™, we invite you to elevate your wardrobe with personality and flair. Walk tall, walk proud, walk with SIRSOCK™, the go-to destination for stylish menswear since 2015. Discover why our socks have become synonymous with quality and affordable luxury, designed for the modern Aussie gentleman.

Browse our collection now to find the perfect pair that complements your style. From classic designs to bold statements, our curated selection ensures there's a pair for every occasion.

Elevate your sock game with SIRSOCK™—because your style deserves nothing less.